Business Coach Summary: Built to Last
Source: WIKI Summaries
In Built to Last, Porras and Collins learned that their prior beliefs were misfires. During a six year research process, they “unlearned” much of what they learned with large corporations’ successes. In place of former beliefs lays a new groundwork for what exemplifies visionary companies. Here are some of the former myths removed with their research:
- A great idea is needed to start companies
- Visionary organizations need charismatic leaders
- Maximizing profits is the dominate goal with visionary companies
- Visionary companies focus on beating competitors
- Hiring outsiders as CEO’s is the best way to spark an organization
Some of the core beliefs Porras and Collins discuss in Built to Last include:
- Preserving a core ideology
- The BHAG (Big Hairy Audacious Goals) concept
- Owning a cult-like culture
- Trying new things
- Refusing the idea of a “great idea” to start a company
- Consistent innovation
Read more about Built to Last at WIKI Summaries.
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