Source: WIKI Summaries

In Built to Last, Porras and Collins learned that their prior beliefs were misfires. During a six year research process, they “unlearned” much of what they learned with large corporations’ successes. In place of former beliefs lays a new groundwork for what exemplifies visionary companies. Here are some of the former myths removed with their research:

• A great idea is needed to start companies
• Visionary organizations need charismatic leaders
• Maximizing profits is the dominate goal with visionary companies
• Visionary companies focus on beating competitors
• Hiring outsiders as CEO’s is the best way to spark an organization

Some of the core beliefs Porras and Collins discuss in Built to Last include:

• Preserving a core ideology
• The BHAG (Big Hairy Audacious Goals) concept
• Owning a cult-like culture
• Trying new things
• Refusing the idea of a “great idea” to start a company
• Consistent innovation

Read more about Built to Last at WIKI Summaries.

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