Source: The Coaches Training Institute website (articles)

Coach Training Impact on the Organization

Coach training impacts not only the person being trained, but also the employees in the company receiving coaching from that individual. While no study has measured the impact of internal coaching, the impact of external executive coaching would provide some directional evidence.

Research from Case Western Reserve University’s Weatherhead School of Management shows that the impact of coaching-like training can last seven years. Manchester Inc. recently released the results of a study that quantifies the business impact of external executive coaching. The study included 100 executives, mostly from Fortune 1000 companies. Companies that provided coaching to their executives realized improvements in productivity, quality, organizational strength, customer service, and shareholder value. They received fewer customer complaints, and were more likely to retain executives who had been coached.

A company’s investment in providing coaching to its executives realized an average return on investment (ROI) of almost six times the cost of the coaching.

Among the benefits to companies that provided coaching to executives were improvements in:

• Productivity (reported by 53% of executives)
• Quality (48%)
• Organizational strength (48%)
• Customer service (39%)
• Reducing customer complaints (34%)
• Retaining executives who received coaching (32%)
• Cost reductions (23%)
• Bottom-line profitability (22%)

Among the benefits to executives who received coaching were improved:

• Working relationships with direct reports (reported by 77% of executives)
• Working relationships with immediate supervisors (71%)
• Teamwork (67%)
• Working relationships with peers (63%)
• Job satisfaction (61%)
• Conflict reduction (52%)
• Organizational commitment (44%)
• Working relationships with clients (37%)

Jeremy J. Ulmer, Professional Coach, Sales Coach, Executive Coach, Sales Mentor, Business Coach, Life Coach