There was a great question posted on Linkedin yesterday.  “What things do you refrain from saying to avoid sounding “salesy”?”  Below is my answer.  I will use the term “sales person” to describe anyone involved in using sales skills, i.e.-business owner, business leaders, sales reps, sales directors, etc.

I believe if you are your most authentic, natural, and genuine self, nothing “salesy” will come from your mouth.  The challenge is that many people think they need to be different, or act different, or say something different, than their natural self would say, to be a great sales person. (more…)

SPIN Selling By Neil Rackham, Huthwaite, Inc. McGraw-Hill © 1988, 197 pages.

Buy This Book – SPIN Selling

This book is a classic sales book and I have provided my own summary below.

Below are the key points from this book – SPIN Selling Summary

“There’s no doubt about it, questions persuade more powerfully than any other form of verbal behavior. And this is not just in selling.”

(I would agree that powerful questions are key, but note that “persuasion” in the traditional sense is out-dated when it comes to selling effectively. Persuasion can put the prospect on the defensive and can make the sales person uncomfortable as well. Learn more about my Sales Coaching Programs) (more…)