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Sales Coaching Tip: How To Cold Call

Thursday, April 16th, 2009

how-to-cold-call“When prospecting via phone and the contact picks up, do you ask for their time? Or do you go into your spiel?”

This question was asked on Linkedin and below is my public answer:

This is a great question and there are many ways to approach this. Assuming this is a pure cold call and they are not expecting your call, the first thing I would recommend doing is put yourself in their shoes. What would you want to hear? How would you want to be treated? Start there and you might find your own answer…

Here are just some of the ways to approach it below, and the key is finding what works for you! (more…)