Differences

(The follow information is from The Coaches Training Institute manual)

Coaching: Views both parties as naturally creative, resourceful and whole. Does not diagnose or treat.
Therapy: More apt to view the clients from a medical model. Diagnoses and treats.

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Research by the Chartered Management Institute and Campaign for Learning – “Coaching at Work”. Results issued in a press release dated 16th May 2002:

Top 4 words associated with Coaching (from a given list) were:

Supportive (98%), Empowering (82%), Holistic (80%), Inspirational (77%)

Top 3 words associated with Training (from the same given list) were:

Prescriptive (71%), Rigid (70%), Intimidating (50%) (more…)