SPIN Selling By Neil Rackham, Huthwaite, Inc. McGraw-Hill © 1988, 197 pages.

Buy This Book – SPIN Selling

This book is a classic sales book and I have provided my own summary below.

Below are the key points from this book – SPIN Selling Summary

“There’s no doubt about it, questions persuade more powerfully than any other form of verbal behavior. And this is not just in selling.”

(I would agree that powerful questions are key, but note that “persuasion” in the traditional sense is out-dated when it comes to selling effectively. Persuasion can put the prospect on the defensive and can make the sales person uncomfortable as well. Learn more about my Sales Coaching Programs) (more…)