Post written by Jeremy J. Ulmer

As I was doing research on the sales coaching industry, I discovered there is a great deal of garbage about sales coaching on the internet. People who are posing as sales experts are infiltrating minds with myths that are absolutely false!

And, that’s exactly why I’ve written this article… To make some waves in my industry by debunking 10 of these myths right now.

Sales Coaching Myth #1: “Successful sales professionals and sales leaders do not need coaches.”
Sales Coaching Fact: Professionals have coaches and amateurs do not. Sales coaching helps the best get better, the good to become great, and the struggling to breakthrough. (more…)

“I absolutely believe that people, unless coached, never reach their full potential.” - Bob Nardelli, CEO, Home Depot

“Many of the world’s most admired corporations, from GE to Goldman Sachs, invest in coaching. Annual spending on coaching in the U.S. Is estimated at roughly $1 billion”. - Harvard Business Review

“Recent studies show business coaching and executive coaching to be the most effective means for achieving sustainable growth, change and development in the individual, group and organization.” – HR Monthly

“A major benefit of coaching is having someone who helps you see your strengths and weaknesses and uses them to accomplish your goals.” – Minneapolis Star-Tribune (more…)

“strong consideration needs to be given to using external coaching programs to enhance internal results.”

“The study also indicates that using internal coaches to coach managers or executives is not correlated with coaching success. It appears that using external coaches for those groups is more effective and perhaps confirms that the higher cost of using an external coach may be well worth it.” (more…)

Many people new to professional coaching wonder how the great majority of it is done on the phone.
In coaching the focus is all on you and here are some reasons why coaching on the telephone is so effective.

1. It helps you really focus hearing yourself.

2. Less distractions, no visual distractions, total concentration.

3. Telephone coaching is much more efficient. You and your coach will get into coaching right away.

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Source: The Coaches Training Institute website (articles)

Coach Training Impact on the Organization

Coach training impacts not only the person being trained, but also the employees in the company receiving coaching from that individual. While no study has measured the impact of internal coaching, the impact of external executive coaching would provide some directional evidence.

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1. Be open minded and ready to move forward.

2. Think about your goals, get clear on them.

3. Be open to maximizing your potential, both in sales, business, and personally, to be the best you can be.

4. Be willing and ready to make commitments to yourself.

5. Come to the coaching session with an agenda/topic in mind that would be most important and most helpful for you to cover. (more…)

In a study conducted by MetrixGlobal, LLC, the Return on Investment of coaching was calculated to exceed 500%.

A summary of that study can be seen below. (more…)

Jacksonville, Fla.–(Business Wire)–Jan. 4, 2001–Manchester Inc., a supplier of customized executive coaching programs, has released the results of a study that quantifies the business impact of executive coaching. The study includes data on executive behavior change, organizational improvements achieved, and the return on investment (ROI) from customized, comprehensive executive coaching programs. (more…)

Differences

(The follow information is from The Coaches Training Institute manual)

Coaching: Views both parties as naturally creative, resourceful and whole. Does not diagnose or treat.
Therapy: More apt to view the clients from a medical model. Diagnoses and treats.

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Research by the Chartered Management Institute and Campaign for Learning – “Coaching at Work”. Results issued in a press release dated 16th May 2002:

Top 4 words associated with Coaching (from a given list) were:

Supportive (98%), Empowering (82%), Holistic (80%), Inspirational (77%)

Top 3 words associated with Training (from the same given list) were:

Prescriptive (71%), Rigid (70%), Intimidating (50%) (more…)